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The Industry Plug · Roots Music Group Inc · EMPIRE · CMG

Flow187

Rap Artist · Producer · Entrepreneur · Label CEO · Los Angeles

From Queens to Los Angeles, Flow187 built his empire on his own terms: 40+ releases distributed through EMPIRE and Create Music Group, records with Max B and YN Jay, his own record label, a cannabis lifestyle brand and a published book. He didn’t wait for a seat at the table. He built the table.

Worked With · Linked With · Co-Signed By

GARY VEE✦MAX B✦YN JAY✦BLAC CHYNA✦BOW WOW✦FREEWAY RICK ROSS✦FRENCH MONTANA✦TRILLVILLE✦D4L✦YUK MOUTH✦TONY SHHNOW✦COKE BOYS RECORDS✦HOOD RICH ENT✦LES BROWN✦TOMMY FORD✦GARY VEE✦MAX B✦YN JAY✦BLAC CHYNA✦BOW WOW✦FREEWAY RICK ROSS✦FRENCH MONTANA✦TRILLVILLE✦D4L✦YUK MOUTH✦TONY SHHNOW✦COKE BOYS RECORDS✦HOOD RICH ENT✦LES BROWN✦TOMMY FORD✦
COOCHIE FLOW◆THE WAVE◆TOUCHDOWN◆SWING MY DOOR◆NOT AT ALL◆PLAYLIST◆187 COKE WAVE◆COOCHIE FLOW◆THE WAVE◆TOUCHDOWN◆SWING MY DOOR◆NOT AT ALL◆PLAYLIST◆187 COKE WAVE◆COOCHIE FLOW◆
The WaveAlbum, 2018
40+ ReleasesMax B, YN Jay, Trillville & more
AuthorFalling Isn’t Failing
EMPIRE · CMGDistribution partners
Discography

Latest Hip-Hop Releases

All Music on Spotify →
Beat Store

Buy hip-hop & trap beats from the producer behind The Wave.

Lease hard-hitting hip hop, trap and pop beats produced by Flow187. Instant download, secure checkout, and exclusive rights available.

  • MP3, WAV & trackout leases
  • Exclusive rights available
  • Custom production on request
Flow187 in the Hollywood HillsFlow187 with his BMW i8
Biography

Artist. Producer. CEO.

Independent West Coast rapper, hip-hop producer and record label founder.

A rap star who owns the business behind the music. Flow187 never waited for the industry to open a door. He built his own.

Born Robert “Rob” Roots in Queens, New York, and raised between Miami, East Atlanta and Los Angeles, Flow187 picked up music at 12 and turned it into a career built on one rule: stay on the hustle and never let anyone stop the mission. That mindset runs through every record, from early street anthems like “So Potent,” “Shout Out To My Bank” and “Get Money Forever” to his 2018 album The Wave.

He writes, raps and produces his own music, and his catalog now runs past 40 releases on every major streaming platform. His collaborators read like a map of hip-hop’s underground and mainstream: Max B on “187 Coke Wave,” YN Jay on “Coochie Flow,” Tony Shhnow on “Keep Getting Better,” plus Young Deji, RX PESO, Texako, TSF El Train, Yuk Mouth, Atlanta’s D4L and Lil Jon’s Trillville. Along the way he built affiliations with French Montana’s Coke Boys Records and Hood Rich Entertainment. He keeps pushing his sound too, from the project Sounds from Flow 187 (2025) to the R&B-leaning 187 RNB Demo Tapes (2026).

His music moves through the same pipelines as the industry’s biggest names. Flow187 has distribution with EMPIRE, the independent powerhouse behind some of hip-hop’s biggest records, and Create Music Group, one of the largest independent music companies in the world. In 2026 he was at the EMPIRE Grammy Party as part of the family.

What separates Flow187 is ownership. He is the founder and CEO of Roots Music Group Inc, an independent Los Angeles label that develops new talent and gives artists a bigger share of what they create, and he personally manages rapper RX PESO, with plans to take on more artists through the label. He runs his own beat store and sells production tools like the Wave Tsunami drum kits, teaches musicians how to form an LLC and secure business funding, and founded Potent Roots, a premium cannabis and streetwear lifestyle brand.

He is also a published author. His motivational book Falling Isn’t Failing, co-signed by Les Brown and actor Tommy Ford, helps young people take ownership of their choices and stand strong against peer pressure. It is the same message he lives by: every setback is a setup for the comeback.

RapperProducerSongwriterLabel CEOArtist ManagerAuthorEntrepreneurActor
40+Releases on streaming
2012Building since
4Business ventures
1Published book
Music

Recording Artist

The Wave, 187 Coke Wave feat. Max B, Coochie Flow feat. YN Jay and 40+ more releases.

Listen on Spotify →
Label

Roots Music Group Inc

Independent LA label developing artists, releasing music and building artist-owned brands.

About the label →
Production

Beats & Drum Kits

Leases, exclusives, custom production and the Wave Tsunami drum kit series.

Shop beats →
Education

Author & Teacher

Falling Isn’t Failing, plus a course on starting an LLC and getting funded as a musician.

Read about the book →
The Label

Roots Music Group Inc

Los Angeles, CA

More than a label. A movement.

Founded by Flow187, Roots Music Group Inc is an independent Los Angeles music company built to give artists real ownership. We develop new talent, release music, manage artists like RX PESO, and help artists build their own brands, including artist-designed merch with a split that favors the artist.

Artists & Partners

Submit your music

Are you an artist, producer or brand looking to collaborate? Send your music, links and goals. We are always looking for the next wave of talent.

Send a Submission
Artist Management

Flow187 Management

Rapper RX PESO, managed by Flow187Managed by Flow187
Client · Recording Artist

RX PESO

RX PESO, also known as Drugrixh Peso, is an Atlanta-born rapper whose story is rooted in the city’s hip-hop culture. His passion for music began early: by middle school, he was writing his own lyrics and developing his voice. Sharing his tracks online helped him attract attention and build a reputation as an emerging Atlanta artist. Collaborations followed as he continued carving out his place in rap. Today, his catalog includes FREAK DROP, distributed by RMG Empire.

Read RX PESO’s full bio at Roots Music Group →

Off My Mind single cover — Flow187 and RX PESO
Featured collab · Single · 2022Off My MindFlow187 × RX PESO▶ Play on Spotify
Now Accepting Artists

Get managed by Flow187.

Flow187 is personally taking on a select group of artists for management through Roots Music Group Inc. Artists get hands-on guidance from someone who built his own career from the ground up: release strategy, distribution, branding, features, booking and business setup.

  • Release and rollout strategy
  • Distribution and DSP placement
  • Brand, image and social growth
  • Booking, features and business setup
Apply for Management →
The Industry Plug

If it moves in this industry, Flow187 can connect it.

Plug In With Flow187 →

Distribution relationships, a working label, a beat catalog, a lifestyle brand and a network that runs from LA to Atlanta to New York. Artists, brands and promoters come to Flow187 because he has already built what they are trying to build.

Snoop Dogg at the DPG release party with Potent Roots on the step-and-repeatSnoop Dogg · DPG release party · Potent Roots on the wallFlow187 wearing Potent Roots at the DPG release party
The Brand · Potent Roots

Potent Roots.

Founded by Flow187, Potent Roots is a premium cannabis lifestyle brand built at the intersection of hip-hop, streetwear and LA culture.

Potent Roots has been on the step-and-repeat alongside Snoop Dogg and the DPG family. From signature strains to limited streetwear drops, hoodies, trucker hats, tees and smoke accessories, Potent Roots turns the culture Flow187 lives into a brand people can wear. Its Cosign program partners with artists and businesses on co-branded packaging, custom strains and merch, and the brand delivers across Los Angeles.

Premium StrainsStreetwear DropsCosign CollabsLA Delivery

Cannabis products are for adults 21+ where legal.

Store

Shop Flow187 Drum Kits & Merch

Full Shop →
FAQ

Flow187 FAQ

Who is Flow187?

Flow187 is the stage name of Robert “Rob” Roots, a hip-hop artist, producer, songwriter, author and entrepreneur based in Los Angeles. He is the founder and CEO of Roots Music Group Inc and the manager of rapper RX PESO.

Where is Flow187 from?

Flow187 was born in Queens, New York, and raised between Miami, East Atlanta and Los Angeles. Today he is based in Los Angeles, California.

Who distributes Flow187’s music?

Flow187 has distribution with EMPIRE and Create Music Group, so his releases reach Spotify, Apple Music, TikTok, YouTube and every major platform worldwide.

Where can I stream Flow187’s music?

Stream Flow187 on Spotify, Apple Music, YouTube and SoundCloud. Tap any song on this site to play it on Spotify.

What are Flow187’s most popular songs?

Fan favorites include “Keep Getting Better” feat. Tony Shhnow, “Coochie Flow” feat. YN Jay, “187 Coke Wave” feat. Max B, “Lonely” feat. Texako and “In Love With The Money” feat. Young Deji, plus his 2018 album The Wave.

Who has Flow187 worked with?

Flow187 has recorded or collaborated with Max B, YN Jay, Tony Shhnow, Young Deji, RX PESO, Texako, TSF El Train, Yuk Mouth, Atlanta’s D4L and Lil Jon’s Trillville, and has affiliations with French Montana’s Coke Boys Records and Hood Rich Entertainment.

What is Roots Music Group Inc?

Roots Music Group Inc is the independent Los Angeles music company founded by Flow187. It develops new artists, releases music and helps artists build their own brands with an artist-first approach.

How do I submit my music to Roots Music Group Inc?

Send your music links, socials and goals through the contact page or visit RootsMusicGroupInc.com. The label is always looking for the next wave of talent.

Does Flow187 sell beats?

Yes. You can lease MP3, WAV and trackout versions or buy exclusive rights on the Beats page. Files are delivered instantly after checkout, and custom production is available.

What is the book Falling Isn’t Failing?

Falling Isn’t Failing is Flow187’s motivational book, co-signed by Les Brown and actor Tommy Ford. It encourages young people to take ownership of their choices and stand strong against peer pressure.

How can I book Flow187 for a show or feature?

Use the booking page to request a show, feature, appearance or speaking date. The Roots Music Group team follows up with availability and a quote.

How do I stay updated on new Flow187 music?

Follow @flow187official on Instagram and X, follow Flow187 on Spotify, and check the News page for new drops, beat packs and show dates.

Connect

Join the Wave.

Get first access to new music, exclusive beat drops and show dates. Follow @flow187official everywhere, or book Flow187 for your next show, feature or brand campaign.